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Exhibit at Gamescom 2025 FAQ
April 13, 2025
Gamescom is more than just the world’s largest gaming event—it’s where the global industry meets, connects, and launches.
Every year, its scale grows, setting new benchmarks for both business and fan engagement. In 2024, global publishers like Hoyoverse, Bandai Namco, and Krafton showcased their latest titles to a packed crowd of 335,000 attendees across 3 million square feet of exhibition space.
With Gamescom 2025 fast approaching, we’ve compiled key FAQs to help you plan, exhibit, and stand out.
How to exhibit at Gamescom?
The first thing you need to do is secure your booth.
Gamescom is a large-scale show with high traffic, and booth location significantly affects visibility and visitor engagement. Without a confirmed booth, it’s hard to estimate budget, design, or plan on-site operations.
Early registration is highly recommended to secure a favorable location and get better pricing.
When can I apply for Gamescom 2025?
Gamescom registration is divided into two phases. The Early Bird deadline is February 21, 2025, and the Regular deadline is July 9, 2025.
What are the benefits of early registration for Gamescom?
Early Bird registration provides two main advantages: a booth fee discount of approximately 10%, and priority in selecting booth locations.
Late registrations often get assigned leftover spots, which may not be in high-traffic areas. Returning exhibitors may receive preferred locations based on past participation.
When is Gamescom 2025 and what’s the event schedule?
Gamescom 2025 will take place in Cologne from August 20 to 24, starting with Opening Night Live (ONL) on August 19.
B2B and B2C areas operate on different schedules. Events like Gamescom City Festival will also take place across central Cologne, turning the whole city into a gaming celebration.
| Gamescom Date | Devcom | ONL (Opening Night Live) |
B2B | B2C | Event |
| 8/18 (MON) |
9:00-19:00 | ||||
| 8/19 (TUE) |
20:00-22:00 | ||||
| 8/20 (WED) |
9:00-19:00 (7:00-20:00 for exhibitors) |
Media Day 9:00-19:00 (7:00-20:00 for exhibitors) |
|||
| 8/21 (THU) |
9:00-20:00 (7:00-21:00 for exhibitors) |
9:00-20:00 (7:00-21:00 for exhibitors) General adminssion from 10am |
12:00- Varies by event schedule |
||
| 8/22 (FRI) |
|||||
| 8/23 (SAT) |
9:00-20:00 (7:00-21:00 for exhibitors) |
||||
| 8/24 (SUN) |
|||||
| *Gamescom City Festival: 8/22(FRI)-8/24(SUN) |  |
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What is Opening Night Live (ONL)?
Opening Night Live(ONL) is the official kick-off show for Gamescom, held the evening before the main event.
Hosted by Geoff Keighley since 2019, ONL features global premieres and live game presentations from major publishers.
It is livestreamed on Twitch, YouTube, and the official Gamescom website, reaching more than 1.5 million concurrent viewers and over 540 million total views to date.
ONL is a major opportunity for global exposure, often used to tease new IPs or showcase cinematic trailers before launch.
ONL is a major opportunity for global exposure, often used to tease new IPs or showcase cinematic trailers before launch.
What about the Gamescom Awards?
Gamescom Awards are an important PR tool for many developers and publishers. Studios can submit their titles online throughout July. Nominees are announced when the event begins, and winners are revealed on the final Friday of the show.
Winning a Gamescom Award often boosts visibility, media coverage, and consumer trust prior to release.
See award categories and entry fees for Gamescom Awards
How can EIDETIC support your Gamescom 2025 success?
We have helped major Korean, American, and Chinese publishers successfully execute high-impact Gamescom campaigns.
Our services include in-house booth design, marketing, and production; support from local German staff who maintain direct contact with organizers; and multilingual operation teams experienced in engaging with international attendees.
